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Rebecca Beals, Senior Marketing Manager, Global Strategic Marketing, Biosense Webster, Inc., a J&J company
Rebecca Beals has spent 16 years spanning multiple roles at BWI-J&J, first as Clinical Specialist assisting physicians to perform electrophysiology ablation procedures. Then a Clinical Manager followed by a Sales Manager, expanded business knowledge with MBA and took a Commercial Marketing role. Launched three products in the US within three years. Moved to current role in Global Strategic Marketing. In Claims Development role now, review product claims desired in order to drive value versus the competition and support the sales and pricing strategies. Regularly collaborate with Clinical Science and HEMA to find avenues to create publications for product claims support. Exposure to the value of products for administration and patients, and sensitivity to hospital price concerns and private physicians ambulatory care centers for ablation procedures. Currently transitioning to collaborative role with R&D to develop the next-generation products.