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Welcome to the Advanced Manufacturing West 2019 Presentation Store. Here you can view and download conference and/or show floor theater presentations before, during, and after the event. If you’re looking for a presentation from a specific session that you’re unable to find here, note that it’s likely because the presenter has not provided permission for external use or has not yet shared their presentation with us. Please check back after the event for a more complete catalogue of available presentations.

Workshop: Making ‘Magic’ to Guide your Product Innovation

John Crombie (Vice President, R&D, Centaur Sports Medical)

Location: 210A

Date: Wednesday, February 6

Time: 2:00pm - 3:00pm

Track: MD&M West: New Technology & Next-Gen Design

Vault Recording: TBD

Stage magicians never fail to delight their audience with new experiences. And they take full advantage of advanced technologies (robotics, materials, sensors) to do so. So, what can the Medtech Industry learn from these techniques of illusion creation? Can we adopt their techniques to create blockbuster new healthcare products? In this session we’ll explore how medical device designers can adopt the magician’s development process that systematically breaks down customer expectations into individual elements. By matching expectations to advanced technology, you can routinely manipulate and exceed expectations, just as magicians do.

In this fun, hands-on workshop, you will:
  • Understand the creation process of magic illusions that can be used to stimulate novel approaches to new product innovation
  • Put your newly acquired product development skills to use by creating and prototyping brand new and never-before-seen magic illusions
  • Leave with the skills to screen, apply, and evaluate advanced technology that will ensure your products exceed the expectations of your customers
  • And yes, you will learn Magic!