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Welcome to the Advanced Manufacturing West 2019 Presentation Store. Here you can view and download conference and/or show floor theater presentations before, during, and after the event. If you’re looking for a presentation from a specific session that you’re unable to find here, note that it’s likely because the presenter has not provided permission for external use or has not yet shared their presentation with us. Please check back after the event for a more complete catalogue of available presentations.

The Packaging Experience

Location: Booth 5497

Date: Wednesday, February 6

Time: 10:00am - 5:00pm

Track: The Packaging Experience

Vault Recording: TBD

Don’t miss out on a unique blend of hands-on activities and educational nuggets at The Packaging Experience, brought to you by Packaging Digest. Gain fun, firsthand knowledge of the psychology of branding, explore the evolution of a package, immerse yourself in Tobii Pro’s virtual reality experience, and more!

Visit Booth #5497 for a one-of-a-kind experience!

Highlights include:

Tobii Pro VR Experience

Learn how integrating eye tracking into immersive virtual reality (VR) transforms behavioral research and opens up new possibilities in market and shopper research. Come try the Tobii Pro VR Experience and see firsthand the power of attention data. Test package design and product placement without having to physically produce materials or walk into a store. These tools and insights help brands analyze the key influencers of behavior and decision-making.

Tobii Pro will also demonstrate Tobii Pro Glasses 2, which enable collection of data in real-world environments for live view or post-analysis—in the home, in stores, while driving, working, training, or shopping.

The Psychology of Branding

Learn about the psychology behind branding, labeling, and package design, and how it impacts consumer perception. Test your own loyalty and biases in this interactive (and tasty!) experience.

Evolution of a Package
See the evolution of a package through the years. Look at how packaging and consumer trends impact the look and feel of a product’s packaging.

12 Trendy Packs

Don’t miss this inspirational showcase of innovative and boundary-pushing packages that reflect top consumer trends. Take in this array of novel designs and get the creative juices flowing for your next breakthrough packaging concept. Packages selected by the editors of Packaging Digest.