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Designing to Evoke the Right User Response

Jeevak Badve  (Principal, Director of Strategic Growth, Sundberg-Ferar Product Innovation Studio)

Location: 210B

Date: Tuesday, February 11

Time: 10:45am - 11:45am

Track: MD&M Conference: User-Centered Design Strategies & Tactics for Faster Product Development

Vault Recording: TBD

Your medical product and service designs must be above reproach from a functional standpoint. But what about from an emotional standpoint? Every successful product is always a blend of functional and emotional attributes. You have to consider the industrial design perspective that looks at the emotional forces at work in your product. These emotional elements are evoking a response from your users, whether you’re taking ownership of them or not. So how do you design products that evoke the right response? During this session, the speaker will highlight:

  • How to meet the spoken and unspoken needs of your multi-users
  • Understanding the surrounding culture and ecosystem shaping the interaction between your product and users
  • How to infuse your products with emotion