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Eric R. Larson is a mechanical engineer with over thirty years experience in plastics design. A graduate of the University of Michigan, he spent his early career as an Application Engineer for DuPont Engineering Plastics, providing support on plastic part design and material selection. For the past twenty years, he has worked as a consultant, helping companies bring new products to life. He is founder and Chief Engineer of Art of Mass Production (AMP), an engineering consulting company based in San Diego, California. AMP helps companies bridge the gap between "what if" and "wow."