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Platform Strategies for Line-Extension Offerings


Bill Betten (President, Betten Systems Solutions)

Nicholas Vassilakis (Founder and CEO, Astute, Inc.)

Location: 210B

Date: Wednesday, February 7

Time: 3:15pm - 4:30pm

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: Product Development Best Practices

Vault Recording: TBD

Line extensions built around cohesive platforms expand businesses. A platform strategy creates leverage that one-off products can’t while providing avenues to incorporate new technology and features. In this session, we’ll explore the issues associated with defining, developing, and sustaining platforms as a part of your overall product development strategy.

Topics to be covered include:

  • Product expansion strategies
  • Platforms as part of the product development process
  • Regulatory implications of platform use
  • Platform life cycle management
  • Examples of platform use for medical devices