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Embracing a Human-Centered Approach to Design


Chrissy Glaister (Lead Usability Engineer, Product Creation Studio)

Location: 210A

Date: Wednesday, February 7

Time: 8:30am - 9:15am

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: New Technologies & Next-Gen Design

Vault Recording: TBD

Too many entrepreneurs, small companies and corporate teams with breakthrough technologies have disappointing product launches — or encounter costly delays to market — because they did not understand their users and their users’ needs. This presentation will provide insight into how a user-centered design approach enables development of truly innovative products, while reducing both time to market and the business risks associated with new product development. We’ll also explore a case study that demonstrates how a user-centered design process led to an industry changing product.

Topics to be covered:

  • What is user-centered design?
  • The business value of user-centered design
  • Regulatory considerations
  • Case study example