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Chrissy Glaister (Lead Usability Engineer, Product Creation Studio)
Date: Wednesday, February 7
Time: 8:30am - 9:15am
Pass Type: Conference (Paid) - Get your pass now!
Conference Track: MD&M: New Technologies & Next-Gen Design
Vault Recording: TBD
Too many entrepreneurs, small companies and corporate teams with breakthrough technologies have disappointing product launches — or encounter costly delays to market — because they did not understand their users and their users’ needs. This presentation will provide insight into how a user-centered design approach enables development of truly innovative products, while reducing both time to market and the business risks associated with new product development. We’ll also explore a case study that demonstrates how a user-centered design process led to an industry changing product.
Topics to be covered: